Consulting types:

• Global market research
• Complete export strategy
• Complete market entry strategy and local support
• Search for local distributors/retailers/partners

Recent projects

Example 1: A full market entry strategy, the market identified by the client

• Competition analysis:
  • Full list of competitors, including their products, prices, market share, marketing strategies
  • Analysis of the client’s strength and weaknesses compared to the competition
• Market analysis: Culture and customer tastes, economic conditions, ease of doing business
• Survey of potential local customers (N=252)
• Survey of potential local distributors/retailers (N=8)
• Marketing strategy, including:
  • Positioning and messaging
  • The message
  • Best advertisement/promotion channels, including pricing
  • Mock-ups of ads for social media and direct mailing
  • Marketing budget
  • A list of recommended local marketing agencies
• Pricing strategy
  • Including a comparative analysis of ways to collect payment in the market, and fees associated with each payment option
• Logistics
  • Shipping options, including time, price, reliability
  • Analysis of trade regulations
  • Customs duties and documentation
  • Other required paperwork, certification

Price: $19,000

Completion time: 2 months

Example 2: Same as #1, the market was not identified by the client

• A comprehensive global search for the most promising new markets, including assessment of demand and competition in over 120 markets using our global network
• Full market entry strategy for two most promising markets, as in #1
• Included HR strategy: recruitment, selection, compensation strategy, and management strategy for local personnel

Price: $26,000

Completion time: 4 months