Whiteboard Animation Challenges

Three years ago, X-Culture made a series of short whiteboard animation videos (see below).

Each video tells a story and explains what X-Culture is, how it works, and how businesses or students could benefit from it.

The videos have been seen tens of thousands of times and served us well.

We are launching X-Culture Kids, a children’s version of X-Culture, and wanted to create similar animated stories for school teachers and parents who might want to enroll their children in X-Culture.

I call the same company that made the videos for us in 2013.

At that time, they charged us $95 per minute. Now they want $395 per minute. They agreed to give me a 10% discount as a repeat customer, but that doesn’t change the price much.

I also just received an email from some random guy who does white-board animation videos (thank you, Google customer tracking), so I send him our sample video and how much will it cost us to make a similar one. The guy want’s ….. $2,500 per minute.

My expectation was that today these videos will be cheaper than a few years ago. The process is almost fully automated now, with all the software and templates. So I was hoping to see prices similar or even lower than what we paid in 2013.

How come I am getting quotes that are 4 to 20 times higher?! Not 10% or 20% higher. 4x to 20x.

I guess I have to go back to free-lancer websites and look for a new animator…

https://youtu.be/RBAcpYDvtSc

By Vas Taras