Robert W. Warmenhoven is a senior lecturer International business at the Arnhem Business School in the Netherlands and a visiting lecturer at Plekhanov University, Russia. He obtained his master in Business Administration at the Radboud University, the Netherlands. In his school years, he was an exchange student at the Copenhagen Business School. Currently, he is doing a DBA at the Glasgow Caledonian University His primary teaching interests include International Business, Marketing, Consumer Behaviour and Intercultural Management. His major research interests are Cross-cultural Management, International Business, Global Virtual Teams and Export Management. He also participates in X-culture for the last couple of years with great enthusiasm.