Anshu Arora

Anshu Saxena Arora, Ph.D., PMP is Associate Professor of Marketing in the School of Business and Public Administration at the University of the District of Columbia. Previously, she worked as the Associate Professor of Marketing at the Jay S. Sidhu School of Business and Leadership, Wilkes University, Wilkes-Barre, PA. Before joining Wilkes University, Dr. Arora was Associate Professor of Marketing and Chairperson of Department of Business (Management, Marketing and Supporting Areas) in the College of Business Administration, Savannah State University, Savannah, Georgia, USA. She is a Certified Project Management Professional (PMP) from Project Management Institute (PMI), USA and holds a Foundation Certificate in IT Service Management from Information Systems Examination Board (ISEB), UK. Dr. Arora has been a Visiting Professor at ISC Paris Business School in France, University of California, Davis, and Thunderbird School of Global Management at Arizona State University. She has more than a decade of industrial and academic experience. She has worked in companies like Hyundai Motors India Limited, Lufthansa German Airlines, and Siemens India.
In July 2019, Dr. Arora received the prestigious National Science Foundation (NSF) grant for establishing the Logistics & International Trade (LIT) Analytics Center of Excellence and developing STEM-Business focused LIT concentration program at the University of the District of Columbia. She is the Senior Editor of Marketing for the International Journal of Emerging Markets (IJoEM) published by Emerald Publications. She is the Special Issue Editor for two 2020 IJoEM special issues on: Global Value Chains, International Trade, and Markets: The Role of Emerging Economies, and Value Chain Innovations in Digital, Social Media, and Mobile (DSMM) Commerce. Dr. Arora is the Series Editor for International Marketing and Management Research published by Palgrave Macmillan Publications, UK, and she has published six volumes with the recent book titled Sustainable Innovation: Trends in Marketing and Management to be published in November 2019 . She has published more than 40 research papers in national and international journals of repute, and has presented about 50 papers in national and international conferences. Her research interests and expertise include digital / DSMM marketing, marketing analytics, social media strategy mix and social media measurement, stereotypical advertising polysemy, consumer behavior, ambient advertising, innovative experiential learning models in marketing and logistics / supply chain management, relational supply chain strategy relationships, and project management.