Peter Magnusson is an associate professor of international marketing at the Culverhouse College of Commerce at the University of Alabama. Dr. Magnusson grew up in Sweden, earned his Ph.D. in Marketing and International Business from Saint Louis University. Prior to Alabama, he was a professor at Florida International University and Northern Illinois University.
His research specializes in the areas of international marketing strategy and international consumer behavior, with a particular interest in the influence of culture and institutional factors on cross-cultural differences in consumer behavior and international marketing strategy. His research has been published in, among others, the Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of International Marketing, Organizational Behavior and Human Decision Processes, International Business Review, and International Marketing Review. He also serves as an editorial board member of Journal of International Marketing and on the editorial board and as special issue editor of International Marketing Review.
Dr. Magnusson has served on the leadership team of the southeast USA chapter of the Academy of International Business since 2013. This includes coordinating the x-culture meetings at AIB-SE in Atlanta (2013), Miami (2014), and Savannah, GA (2015).