David Baker, DBA is an Associate Professor of International Business and Marketing at The University of Louisiana at Lafayette. He received his Doctorate in Business Administration from Grenoble Ecole De Management in Grenoble, France and his Master’s degree in International Business from The Thunderbird School of Global Management. Prior to academia, he worked for 17 years in international corporate marketing and sales management living in the United States, Germany, Poland, and The United Kingdom. His research and publication interests include strategic international sales management in cross-cultural environments, cultural values and cognition related to technology utilization, and adaptive learning behavior in business management experiential pedagogy such as X-Culture.