Dr. Assouad has over 20 years of business and academic experience in the international environment. Having lived and worked in three continents and in particular emerging markets, Dr. Assouad deeply understand the need to facilitate cross-cultural understanding for our new generations. Dr. Assouad’s academic expertise draw on the role of institutions in understanding the wide and varied similarities and differences between countries. An avid follower of all things technology, Dr. Assouad also sees the significance and importance of harnessing emergent technologies to improve and facilitate new ways of doing business. In particular Dr. Assouad sees that Global Virtual Teams are of particular importance, consequently Dr. Assouad has supported and enjoyed a pivotal role in the development of the X-Culture project. Dr. Assouad is also an active researcher in the International business and strategies fields, a professor at Belmont University in Nashville, and himself a collaborator on a number of global virtual research teams.